A Practical Guide to
Social Network Analysis

Behind every aspect of a business, formal and informal networks are at work.

Such organizational networks reflect how employees collaborate, communicate and share information. They define organizations. Managers that understand social networks, and know how to leverage them, are well-equipped to improve their organizations and businesses.

The aim of this guide is to teach you, as a business professional, how to analyze these organizational networks and also to provide you with concrete study examples

Guide Structure


Introduction to
Social Network Analysis